CRAFTING VALUE SINCE Y:2017

OMAR

GHAZALI

I’m Omar Ghazali — a senior product designer passionately creating value & humanizing digital experiences for over 8 years

SCROLL

AI enabled senior IC & design leader with 8+ years of experience shaping design strategy, leading critical initiatives, and delivering meaningful business and user outcomes in B2B SaaS.

In past roles, I’ve led national-scale design system efforts, transformed product teams from delivery-focused to outcome-driven, and built design functions from the ground up. I care deeply about design as a strategic capability, that aligns people, systems, and decisions, not just a layer of execution.

Lead product design initiatives

From strategy to execution, balancing user needs with business goals

Lead product design initiatives

From strategy to execution, balancing user needs with business goals

Lead product design initiatives

From strategy to execution, balancing user needs with business goals

Build & maintain design systems

Elevate design maturity across teams

Build & maintain design systems

Elevate design maturity across teams

Build & maintain design systems

Elevate design maturity across teams

Drive cross-functional collaboration

Align teams around outcomes, not just outputs

Drive cross-functional collaboration

Align teams around outcomes, not just outputs

Drive cross-functional collaboration

Align teams around outcomes, not just outputs

Mentor designers

Help shape team culture, hiring, and growth

Mentor designers

Help shape team culture, hiring, and growth

Mentor designers

Help shape team culture, hiring, and growth

Designing Self-Onboarding to Scale Activation, Unlocking SAR 1.12M in Annual Value

When the majority wanted to fix heavy activation flows. My take was different: "We shouldn't invest millions fixing what we can't yet see clearly."

Designing Self-Onboarding to Scale Activation, Unlocking SAR 1.12M in Annual Value

When the majority wanted to fix heavy activation flows. My take was different: "We shouldn't invest millions fixing what we can't yet see clearly."

Designing Self-Onboarding to Scale Activation, Unlocking SAR 1.12M in Annual Value

When the majority wanted to fix heavy activation flows. My take was different: "We shouldn't invest millions fixing what we can't yet see clearly."

Building Saudi eGov Design System and Adoption Strategy for 600+ Gov Agencies

Outcomes of this project contributed to a national milestone: Saudi Arabia jumped 25 places in the UN-E Government Development Index 2024, ranking 4th globally, 1st regionally, and 2nd among G20 in digital services.

Building Saudi eGov Design System and Adoption Strategy for 600+ Gov Agencies

Outcomes of this project contributed to a national milestone: Saudi Arabia jumped 25 places in the UN-E Government Development Index 2024, ranking 4th globally, 1st regionally, and 2nd among G20 in digital services.

Building Saudi eGov Design System and Adoption Strategy for 600+ Gov Agencies

Outcomes of this project contributed to a national milestone: Saudi Arabia jumped 25 places in the UN-E Government Development Index 2024, ranking 4th globally, 1st regionally, and 2nd among G20 in digital services.

Sr. Lead Product Designer

@Rewaa

2024 — Present

Leading experience strategy and AI initiatives focused on activation and retention. Designed self-onboarding hub achieving 27% self-service completion and SAR 1.12M/year projected savings. Rescued failing SAR 700K design system, rebuilding 32 components in 2 months (vs. 9 months for 1 component), saving SAR 500K. Restructured design ops post-layoffs, enabling 3 designers to support 10 squads. Leading AI strategy, reframing from automation to AI-assisted reasoning.

Sr. Lead Product Designer

@Rewaa

2024 — Present

Leading experience strategy and AI initiatives focused on activation and retention. Designed self-onboarding hub achieving 27% self-service completion and SAR 1.12M/year projected savings. Rescued failing SAR 700K design system, rebuilding 32 components in 2 months (vs. 9 months for 1 component), saving SAR 500K. Restructured design ops post-layoffs, enabling 3 designers to support 10 squads. Leading AI strategy, reframing from automation to AI-assisted reasoning.

Sr. Lead Product Designer

@Rewaa

2024 — Present

Leading experience strategy and AI initiatives focused on activation and retention. Designed self-onboarding hub achieving 27% self-service completion and SAR 1.12M/year projected savings. Rescued failing SAR 700K design system, rebuilding 32 components in 2 months (vs. 9 months for 1 component), saving SAR 500K. Restructured design ops post-layoffs, enabling 3 designers to support 10 squads. Leading AI strategy, reframing from automation to AI-assisted reasoning.

UX Lead - Saudi Government Design System

@AZM X

2023 — 2024

Partnered with Saudi Digital Government Authority on the National Design System. Defined strategic pillars: robust design language, adoption strategy for 600+ agencies, and sustainable contribution model. Led teams in design and development, adopted by 12+ agencies. Contributed to Saudi Arabia jumping 25 places in UN E-Government Index 2024, ranking 4th globally, 1st regionally, 2nd among G20.

UX Lead - Saudi Government Design System

@AZM X

2023 — 2024

Partnered with Saudi Digital Government Authority on the National Design System. Defined strategic pillars: robust design language, adoption strategy for 600+ agencies, and sustainable contribution model. Led teams in design and development, adopted by 12+ agencies. Contributed to Saudi Arabia jumping 25 places in UN E-Government Index 2024, ranking 4th globally, 1st regionally, 2nd among G20.

UX Lead - Saudi Government Design System

@AZM X

2023 — 2024

Partnered with Saudi Digital Government Authority on the National Design System. Defined strategic pillars: robust design language, adoption strategy for 600+ agencies, and sustainable contribution model. Led teams in design and development, adopted by 12+ agencies. Contributed to Saudi Arabia jumping 25 places in UN E-Government Index 2024, ranking 4th globally, 1st regionally, 2nd among G20.

Senior Product Designer

@Jisr

2021 -2023

Led design for Payroll, Scheduler & Attendance—now key competitive advantages. Owned Jisr's first design system (UI library, tokens, documentation). Redesigned information architecture and navigation for improved usability. Collaborated on centralizing voice-of-customer efforts and elevating research maturity. Built high-performing design team from 1 to 10 members.

Senior Product Designer

@Jisr

2021 -2023

Led design for Payroll, Scheduler & Attendance—now key competitive advantages. Owned Jisr's first design system (UI library, tokens, documentation). Redesigned information architecture and navigation for improved usability. Collaborated on centralizing voice-of-customer efforts and elevating research maturity. Built high-performing design team from 1 to 10 members.

Senior Product Designer

@Jisr

2021 -2023

Led design for Payroll, Scheduler & Attendance—now key competitive advantages. Owned Jisr's first design system (UI library, tokens, documentation). Redesigned information architecture and navigation for improved usability. Collaborated on centralizing voice-of-customer efforts and elevating research maturity. Built high-performing design team from 1 to 10 members.

Product Designer

@Ramssol Group

2018 - 2021

Led end-to-end experience design for Feet's, a B2B SaaS product, across web, iOS, and Android. Delivered competitive features validated through user testing that contributed to product-market fit. Created interactive prototypes and UI libraries that improved design-development collaboration.

Product Designer

@Ramssol Group

2018 - 2021

Led end-to-end experience design for Feet's, a B2B SaaS product, across web, iOS, and Android. Delivered competitive features validated through user testing that contributed to product-market fit. Created interactive prototypes and UI libraries that improved design-development collaboration.

Product Designer

@Ramssol Group

2018 - 2021

Led end-to-end experience design for Feet's, a B2B SaaS product, across web, iOS, and Android. Delivered competitive features validated through user testing that contributed to product-market fit. Created interactive prototypes and UI libraries that improved design-development collaboration.

8+

Years doing this shit over and over, and I still somehow enjoy it

500+

Fights with PMs over discovery

30+

Designers mentored

100+

Hours spent on putting this portfolio together because a resume isn't enough for you

96%

Is the likelyhood you haven't paid attention to anything written here, and you're just scanning for visuals

1

Free coffee on me when we meet, if you start the conversation with a coffee emoji

8+

Years doing this shit over and over, and I still somehow enjoy it

500+

Fights with PMs over discovery

30+

Designers mentored

100+

Hours spent on putting this portfolio together because a resume isn't enough for you

96%

Is the likelyhood you haven't paid attention to anything written here, and you're just scanning for visuals

1

Free coffee on me when we meet, if you start the conversation with a coffee emoji

8+

Years doing this shit over and over, and I still somehow enjoy it

500+

Fights with PMs over discovery

30+

Designers mentored

100+

Hours spent on putting this portfolio together because a resume isn't enough for you

96%

Is the likelyhood you haven't paid attention to anything written here, and you're just scanning for visuals

1

Free coffee on me when we meet, if you start the conversation with a coffee emoji

MSc in Software Management

Limkokwing University of Creative Technology

Malaysia, 2019

MSc in Software Management

Limkokwing University of Creative Technology

Malaysia, 2019

MSc in Software Management

Limkokwing University of Creative Technology

Malaysia, 2019

BSc in Software Engineering with Multimedia

Limkokwing University of Creative Technology

Malaysia, 2017

BSc in Software Engineering with Multimedia

Limkokwing University of Creative Technology

Malaysia, 2017

BSc in Software Engineering with Multimedia

Limkokwing University of Creative Technology

Malaysia, 2017

Don’t be shy.. Say hello, and let's grab some coffee!

Don’t be shy.. Say hello, and let's grab some coffee!

Don’t be shy.. Say hello, and let's grab some coffee!